CRM Strategy
We design and implement comprehensive CRM strategies for iGaming operators: lifecycle, segmentation, automation, gamification and bonuses. Maximize LTV and reduce churn from day one.
View service◆ iGaming Consulting · Spain & LATAM
iGaming Consulting for industry leaders
We help operators, startups and investment groups obtain licenses, navigate regulations and scale operations in the world's most competitive gambling markets.
Services
End-to-end iGaming consulting
From CRM strategy to operational scaling. Everything your gambling business needs in a single strategic partner.
Compliance & AML
Compliance audits, KYC/AML policies, responsible gambling programs and preparation for regulatory inspections. Meet every requirement across all jurisdictions where you operate.
View serviceMarket Entry & Strategy
Market analysis, feasibility studies, competitive positioning and entry plans for new regulated territories. From concept to live operation in the shortest possible time.
View serviceSports Betting Consulting
Product strategy, platform and odds provider selection, risk management, trading and margin optimization. Specialized consulting for online sports betting operations.
View serviceM&A Advisory & Due Diligence
Operational and regulatory due diligence for investors and PE funds. Buy-side and sell-side. Valuation of operators, iGaming platforms and licenses in any jurisdiction.
View serviceCrypto Gambling & Web3
Specialized consulting for crypto casinos and operators: license selection, payment integration, tokenization and regulatory compliance in the Web3 Gaming ecosystem.
View serviceMarkets
Spain, LATAM and international markets
Deep knowledge of the markets where we operate. Local regulation, contacts and presence to accelerate your expansion.
Spain
Market regulated by the DGOJ since 2012. One of the most mature regulations in Europe. Casino, poker, sports betting and online gambling licenses. Minimum capital from €1M.
RegulatedMatureHigh growth
Mexico
Federal licenses under SEGOB. A market with evolving regulation and high potential. Major international operators present. Complex but accessible process.
RegulatedHigh potential
Colombia
The most mature iGaming regulation in LATAM. Coljuegos has managed licenses since 2016. Stable market with competitive rates and a favourable environment for operators.
RegulatedLATAM benchmark
Brazil
The largest market in LATAM just regulated in 2023–2024. Enormous opportunity for operators entering now. Active licensing process since 2025.
New regulationOpportunity
Malta (MGA)
The European iGaming hub par excellence. The MGA license is the industry gold standard. Access to the European market, favourable tax structure and robust regulation.
Gold standardEuropean hub
El Salvador & Honduras
Central America as the new frontier of regulated iGaming. El Salvador open to the digital market and Honduras with active gambling legislation. Accessible, fast-growing markets.
EmergingCentral America
How we work
From initial consultation to launch
A structured and transparent process to take your iGaming project from concept to real operation.
01
Initial diagnosis
Initial analysis of your project, goals and target markets. 30-minute meeting with a senior partner.
02
Roadmap
Defining the strategy, optimal jurisdiction, timelines and detailed budget.
03
Execution
Managing the licensing process, compliance, tech stack and operational preparation.
04
Launch & Scale
Go-live support, optimization and expansion into new markets.
Who we are
The boutique iGaming consultancy of reference
GamblingCons was born from a conviction: the Spanish-speaking market needed a high-level gambling consultancy with deep local knowledge and access to the most demanding international standards.
We are not generalists. 100% of our practice is dedicated to the iGaming and gambling sector. That means every hour invested with us is real expertise, not a learning curve.
100% iGaming specialization
We are not a generalist consultancy. Our entire team has exclusive experience in the online and offline gambling sector.
Experts in Spanish-speaking markets
Spain, Mexico, Colombia, Argentina, Peru and Brazil. We understand the regulatory and business culture of each market.
Boutique = speed and personal attention
We are not a large firm where you'll be just another client. Dedicated teams, direct communication with partners and faster results.
Active clients
↑ +18% vs 202520+
Operators, startups and investment funds
Licenses managed
98% success10+
Completed licensing processes
Jurisdictions covered
Global10+
From Spain to Malta, Colombia to Curaçao
Savings on regulatory costs
Average35%
Compared to unadvised management
Clients
What our clients say
★★★★★
"GamblingCons guided us through the entire MGA licensing process. Within 11 months we had the license approved. Their regulatory knowledge is exceptional and the communication was flawless."
★★★★★
"We entered the Colombian market with the right strategy thanks to GamblingCons. Their knowledge of Coljuegos and local operators accelerated our process incredibly."
★★★★★
"As an investment fund, we needed specialized due diligence on an iGaming operator. GamblingCons delivered a comprehensive report that allowed us to make our decision with total confidence."
Pricing
Transparent investment, measurable results
Monthly retainer plans designed for every stage of your iGaming operation. No hidden costs, with direct access to senior partners.
All plans include direct access to senior partners — no middlemen
Lean
€10,000/month
- ✓Market analysis and value proposition definition
- ✓Initial CRM setup (basic funnels, lifecycle and triggers)
- ✓Welcome bonus strategy and initial promotions
- ✓Basic gamification mechanics activation
- ✓Acquisition channel definition (affiliates, paid, etc.)
- ✓2 strategy sessions / month
- ✓Access to key provider network
- ✓Priority email support
Most popular
Growth
€15,000/month
- ✓Everything included in Lean
- ✓CRM management and optimization (advanced segmentation, automation, full lifecycle)
- ✓Bonus and promotion strategy design and optimization (sports and casino)
- ✓Gamification implementation (missions, achievements, loyalty, etc.)
- ✓Retention strategy and churn reduction
- ✓Affiliate and acquisition partner coordination
- ✓4 strategy sessions / month
- ✓Monthly reporting with KPIs (LTV, ARPU, Retention, Churn)
- ✓Direct team support (WhatsApp/Slack)
Premium
On request
- ✓Everything included in Growth
- ✓Full end-to-end operation management per market
- ✓Complete CRM and lifecycle management (strategy + execution)
- ✓Paid Media strategy and execution (direct acquisition)
- ✓Advanced promotion, bonus and gamification management
- ✓Continuous performance optimization (LTV, conversion, ARPU)
- ✓Churn reduction strategy and execution
- ✓All provider coordination (affiliates, CRM, media, etc.)
- ✓Dedicated team with priority availability
- ✓Participation in strategic decisions (director level)
- ✓Banner and creative asset production
No setup fees
Free initial consultation
Contracts in English or Spanish
Billing in EUR or USD
NDA from first contact
Resources & Blog
iGaming knowledge in English
Licenses & Regulation
How to obtain an online casino license in Spain in 2026: Complete guide
Everything you need to know about the DGOJ licensing process: requirements, costs, timelines and the most common mistakes that can delay your approval.
LATAM Market
iGaming market state in LATAM 2026: Brazil, Colombia, Mexico and Argentina
Analysis of the regulatory and business landscape in the main iGaming markets of Latin America. Opportunities, risks and strategies for incoming operators.
Compliance & AML
iGaming Compliance 2026: KYC, AML and responsible gambling guide for operators
The compliance requirements every iGaming operator must meet in 2026. From KYC and AML to data protection and responsible gambling by jurisdiction.
Regulation & Costs
How Much Does an Online Casino License in Spain Cost? 2026 Guide
DGOJ fees, minimum capital, certified software and hidden costs broken down. Everything you need to budget before starting the application.
Markets
How to Become an iGaming Operator in Brazil 2026: Licenses & Strategy
SEOF regulatory framework, license types, minimum capital and market entry keys for Brazil's newly enforced iGaming framework.
M&A
iGaming M&A 2026: Guide for Buyers and Sellers
Operator valuation, regulatory due diligence and deal structures in iGaming M&A. What buyers and sellers need to know in 2026.
FAQ
Frequently asked questions about iGaming consulting
Answers to the most common questions from operators, startups and investors approaching us for the first time.
More questions? Contact us
An iGaming consultancy advises operators, startups and investors on all aspects of the online gambling business: market strategy, technology selection, CRM, operational management and regulatory compliance. At GamblingCons we cover the entire iGaming business lifecycle, from the initial idea through launch and scaling.
CRM in iGaming is the set of strategies, tools and communication flows that enable operators to activate, retain and reactivate players in a personalised way. A well-implemented CRM can reduce churn by up to 30% and significantly increase player LTV through segmentation, automated bonuses and perfectly-timed communications.
We start with a diagnostic of the current player base, define key segments and design automation flows (welcome, reactivation, VIP, behaviour-based bonuses). We integrate the CRM platform with the operator's back-office, configure tracking KPIs and train the internal team. The full process typically takes 6–10 weeks.
We cover the day-to-day operation of the casino: support team management, game provider oversight, fraud and payments control, operational KPI reporting and process optimisation. We also establish SLAs with vendors and define standard operating procedures (SOPs) so the business can scale without sacrificing service quality.
We work with both. For startups we offer a full launch service (go-to-market, technology, CRM and operations from scratch). For established operators looking to scale or enter new markets, we adapt our methodology to the existing infrastructure and team. Every project begins with a free diagnostic session.
Our differentiator is the combination of real operational experience with strategic vision. Our team has managed online casinos from the inside, not just from the consultant side. This means our recommendations actually work in practice, not just on paper. We also specialise exclusively in Spain and LATAM markets, giving us contextual depth that is very hard to replicate.
Contact
Start with a free consultation
Tell us about your iGaming project and our experts will give you an initial diagnosis at no cost. No commitment. We respond in less than 24h.
✓ Response in <24h
✓ No commitment
✓ 100% confidential
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